Social Media Content

As part of my role with Oregon Adaptive Sports as their Marketing Coordinator I strategized, produced, and managed the social media content for Instagram, Facebook, Youtube, and LinkedIn

A focus for social media was to increase reach to existing followers rather than channel growth. To accomplish this I focused on developing campaigns from well engaged posts. Along with creating stories that either called attention to a new post, inform on opportunities, or would spark excitement for upcoming events. 

Typically between reels, posts, and stories I was creating 5-10 new pieces of content a week. Campaigns were planned 2 weeks at a time to allow for leadership to request last minute appeals to be placed on social media.

Social Media Posts

Carousel for Facebook and Instagram